How Levi's Master Tailors Craft the World's Most Personal Jeans

There are few brands which have had as big an impact on the fashion landscape as Levi’s.  They’ve been at the forefront of helping people find their perfect fit of jeans since they invented the denim trousers in the late 1800s, and this is no small feat considering they deal in an item of clothing which can be so difficult to get right. Each Levi’s jean style is traditionally given a lot number, which is why the Lot-1 jeans are called as such, they’re one of a kind. Each pair of Lot-1 jeans will take a total of 16 hours to complete by the master tailor, and the best part is, as with all Levi’s jeans, the Lot-1’s only get better the more you wear them.  Step inside the Levi’s factory and see just how they make the perfect pair of jeans. #LevisLot1 #TalesFromTheAtelier #Fashion Direction: Mona Tehrani DOP: Dominic Lake Edit: Laurène Vanacker