THE PULSE | RABANNE

The Pulse. Rabanne. A new chapter shaped by the searing heat and shared rituals of Southern Spain. Music, rhythm, and movement have long shaped the Rabanne universe. From Paco Rabanne’s radical cultural vision to the magnetic energy of Black Sugar, the legendary Paris club founded in the 1980s and dedicated to funk and Afro-Caribbean music, the House has continually explored the relationship between fashion and collective expression. Following last year’s campaign in Rio de Janeiro, Rabanne continues this cultural dialogue through a new territory: contemporary flamenco. Rooted in Andalusia and carried across generations, flamenco emerges in a living form of expression shaped by today’s youth. More than performance, it is emotion, instinct, rhythm, and transmission, a powerful cultural language where movement becomes identity. Photographed by Aitor Laspiur and filmed by Manu Cossu through the lens of young Andalusian creatives, the campaign captures the intensity and spontaneity of a new generation redefining flamenco through its own codes and energy. Palmas, gestures, light, architecture, and movement become part of a shared visual rhythm : raw, expressive, and deeply alive. As Rabanne celebrates sixty years, the campaign reinforces the House’s enduring commitment to culture, youth, and artistic evolution. _ Rabanne Artistic Director: Julien Dossena Creative Concept: Sun Belt Creative Direction: Alexia Niedzielski Video Director: Emmanuel Cossu Music: Yerai Cortes Produc