The Real Reason Reformation Quality Changed

This is the full story: the private equity acquisition, the founder who resigned under fire and took the brand's creative soul with her, the fabric decisions that get sold to you as sustainability but are also, cost-cutting, and the IPO that's coming whether you like it or not. Years of buying this brand. 3 days of reading SEC filings, sustainability reports, and Trustpilot reviews. Permira's Reformation portfolio page: https://www.permira.com/portfolio/our-portfolio/reformation Reformation sustainability reports: https://www.thereformation.com/sustainability-report.html Business of Fashion on the Aflalo investigation (Oct 2020): https://www.businessoffashion.com/articles/entrepreneurship/reformation-yael-aflalo-not-racist-investigation/ Bloomberg IPO reporting (May 2023): bloomberg.com/news/features/2023-05-09/sustainable-fashion-brand-reformation-eyes-ipo-as-sales-top-300-million If you want vintage/pre-2020 Reformation: Depop, Poshmark, The RealReal Search terms: "Reformation linen," "Reformation 2018," "Reformation 2019" Still worth buying new (occasionally): the denim line, linen pieces Be careful: anything viscose, anything labeled "eco satin" Some brands I like better: Posse - https://go.shopmy.us/p-66310612 Sisterhood - https://go.shopmy.us/p-66310672 Afends - https://afends.com/en-us WHERE TO FIND ME: Instagram: / @itsolgavi TikTok: / @itsolgavi YouTube: ‪@itsolgavi‬ SHOP MY RECOMMENDATIONS: https://shopmy.us/shop/itsolgavi This video reflects my