ALPINA WATCHES AMBASSADORS ¦ WILLIAM BALDWIN - NEW EXTREME DIVER MAKING OFF - 2012

ALPINA is pleased to announce actor, producer, and writer William Baldwin as the new face of its 2012 advertising campaign unveiling the latest model of the Diver Watches collection. "We couldn't be more confident in our choice for this campaign; William Baldwin not only represents the face of Alpina, he carries the spirit of the brand -- generous, strong, and talented," says Alpina's CEO, Peter Stas. "Associating myself with brands founded on solid corporate ethics with ambitious programs in place is paramount," says Baldwin. "Alpina is exactly that brand and I've enjoyed working with them every step of the way." As Baldwin describes, "The new Alpina Extreme Diver is that ideal accessory which combines the elements of diving while delivering a bold, athletic, cool-factor that's completely unrivalled." The collection makes its debut at Baselworld in Switzerland March 8-15, 2012. About William Baldwin William Baldwin is an American actor, producer, and writer best known for his starring roles in Flatliners, Backdraft, Fair Game alongside Cindy Crawford, and Forgetting Sarah Marshall. Most recently, Baldwin appeared as Senator Patrick Darling in the TV drama Dirty Sexy Money and as a regular guest on the massively popular teen drama Gossip Girl. Baldwin is the brother of actors Alec, Daniel, and Stephen Baldwin, collectively known as The Baldwin Brothers. Alpina Extreme Diver Collection Keeping time while diving requires very robust professional watches. There is a kind