Watchmaker Jaeger-LeCoultre has a serious problem. | Jenni Elle

I explain the 3 underlying issues watch maker Jaeger-LeCoultre has, that cause the world class horologist a serious problem! Get your watch the watch roll it deserves! ✅ bit.ly/watchrolls #1 Perceived Image So for most people who take in interest in watches, JLC is is known as “the watchmakers watch maker ”. But being perceived as or having the image as being the watchmakers watch maker isnt only a blessing, it can also be a curse and here’s where we find the first issue: People always associate JLC with other brands or at least only with the calibers they make. We do not talk about JLC for their watches and their designs but for their movements. And lets be real, you do not buy a watch just for its movement. There is so much more that goes into your decision making - especially nowadays where luxury watches are not for telling the time but more a form of self expression and a part of your identity. And the evidence is right here in this watch: What keeps the Ultra Thin Small Seconds going is the JLC calibre 896/1, automatic movement with a 43h power reserve which also serves as the foundation for Audemars Piguet Alinghi Royal Oak Offshore. Having an JLC based movement inside is pretty much always a big plus and for some might even be the tipping point on the scale to pull the trigger on a watch. But ironically, i have never heard someone say they bought a jaeger-LeCoultre solely because of its movement which leads us directly to the next point. #2 Recognition Valu