RECAP: OVERKILL x adidas Mission ZX: Away From Home Release Event

What started with the first campers arriving more than 24 hours before launch turned into one of the most memorable community events we’ve hosted in years. On May 30th, hundreds of sneakerheads, football fans and friends of OVERKILL came together in Berlin to celebrate the release of the OVERKILL x adidas ZX “Away From Home” Pack. From the camp-out in front of our store to the event space inside our Gate courtyard, the day was filled with great conversations, football culture, creative workshops, customization stations, gaming, food, drinks and exclusive exhibitions. Visitors had the chance to explore the story behind the project, discover rare football memorabilia curated by Shirts of Cult, personalize adidas Firebird jackets with exclusive patches, and experience the full “Away From Home” universe up close. Most importantly, the event showed what makes our community so special. The positive energy, shared passion and support throughout the entire day reminded us that a release can be much more than just a product launch… it can bring people together and create lasting memories. Thank you to everyone who joined us and helped make this day unforgettable. See you at the next one.