AW26 Frog Carry Frog

The AW26 collection begins with the frog: a modest, transformative creature deeply entwined with the living world. The journey started on a small Danish island known for its fire-bellied toads and unfolded through unexpected connections: the word criterium, the film Magnolia with its raining frogs, studies of frogs carrying one another, conversations about social structures, and even the company’s veteran van, Betty, which after eight years had to be carried out of a parking space by many hands. From the fire-bellied toad to the rare backpacker frog, where the female carries her mate, amphibian life became a poetic and human lens. Frogs exist between worlds, shifting from egg to tadpole to air-breathing being. They signal environmental change and populate myths and fairytales as symbols of metamorphosis, luck, fertility, and quiet wisdom. To look at the frog is to look at ourselves — interdependent bodies in constant transition, navigating thresholds and the weight of what we carry. What began as an interest in frog colors, habitats, and life cycles grew into a reflection on shared weight. Emotional baggage, collective labor, bumblebees improbably lifting their own bodies, fungal networks sustaining entire forests — all speak of cooperation beneath the surface. These ideas shape both the silhouettes and spirit of the collection. Earthy pond greens and soil browns are disrupted by flashes of warning orange, echoing nature’s own signals. Signature textiles distill this univers