My Tattoo My Story | ghd ink on pink

We have tattooed our stylers for our most emotionally powerful campaign to date. We are honoured to have partnered with tattoo artist David Allen for this year’s pink campaign – ink on pink. David specializes in mastectomy tattoos. For many women that have beaten breast cancer, the decision to have a mastectomy tattoo symbolizes the end of a chapter, helping them to reclaim their body. Over the past 15 years, our long-standing partnership with breast cancer charities worldwide has raised $18.4 million. Breast cancer is the most common cancer in the UK, and we are determined to raise £1 million for breast cancer charities this year. Together, we can be one step closer to eradicating this disease.