Silhouette | Masterclass on Sustainability & Innovation

ℹ️ _Watch with subtitles in multiple languages and easy-to-navigate chapters._ ℹ️ To mark a new era of innovation and sustainability, Silhouette presents an exclusive Masterclass. This special event is dedicated to the launch of Clear Sky, Silhouette’s first-ever eyewear collection made with bio-circular material, setting a new standard for responsible innovation. *CHAPTERS* 00:00 – Welcome 00:28 – Meet the panel 02:39 – *A look behind the fashion industry: The knowledge gap between producers & consumers* 04:41 – What consumers really want 06:51 – *Green? Sustainable? Bio-circular? The terms explained* 08:02 – *Aspects we tend to forget when looking for a sustainable product* 10:26 – Is sustainability just an old value we’re now returning to? 12:57 – Is it easier for family businesses to act sustainably? 14:59 – *Recycled PET vs. bio-circular materials and the circular economy* 20:15 – Why recycling is still challenging 21:06 – *State of research in polymer recycling: From waste to medicine* 23:00 – Optimism for the future of sustainability 24:27 – Sustainability measures at Silhouette 26:09 – Which sustainable solutions do we have? 29:28 – *Will sustainable products remain a niche?* 32:41 – Sustainability & medical products 33:39 – Opticians as sustainability guides 34:20 – How to make a sustainable purchase decision – research advice 34:52 – Silhouette’s brand perspective: Making sustainable purchase decisions 35:21 – *One thing everyone can do to live more sustainably*