m i k trailer - Fashion Film Project 2024

In 2024, Pablo Salvador Willemars, Klaar Straatman and Lianca van der Merwe joined the Fashion Film Bootcamp, not knowing that a few months later their short fashion film ‘m i k’ would premiere during FASHIONCLASH Festival 2024. The film they developed draws inspiration from ‘Ik Mik Loreland’, an educational television program that aired in 1994 in the Netherlands, created to support initial reading and spelling for children. Like the series, the film ‘m i k’ explores the essence of communication, yet in a more abstract and visual form. For the trailer and credits of the film, the group collaborated with children to create sock puppets and the written design features. www.fashionclash.nl