Street Talk: Sun Care – Episode One: Skin Type - Dry

Real consumer insights on SPF use, product preference, and gaps in sun care for dry skin. In this first episode of Street Talk: Sun Care, we hear from Hannah, whose skin has recently shifted from combination to dry — especially across traditionally oily areas like her T-zone. While she uses sun protection consistently on her face and ears, her approach to full-body SPF is more occasional. Her perspective sheds light on what today’s skincare-aware consumers expect from modern sun care: better textures, real comfort, and fewer compromises. Hannah’s Sun Care Habits: Focused but Fragmented Face + Ears: Always protected, with high awareness of sun exposure. Body: SPF use is occasional and mostly reserved for holidays or high-exposure moments (e.g., warm shoulders). SPF Choice: Always opts for SPF 50, preferring the maximum protection readily available on shelves. Mineral vs. Chemical: Knows the environmental tradeoffs but relies on personal experience — favors Beauty of Joseon SPF, a mineral formula she likes for its non-greasy texture and zero white cast. “I’ve never really been someone that burns, but I’m very conscious of my face and ears. I like sunscreens that feel clean and don’t run — my mom even used mine during a marathon.” Consumer Needs: Function Meets Feel Hannah’s ideal sunscreen: Fragrance-free: Prioritizes sensitivity and avoids potential irritation. Moisturizing — but not a moisturizer: Wants to layer SPF over her own hydrators, not have them combined. N