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PHILIPP PLEIN Spring 2022 Milan - CNMI
DescriptionPHILIPP PLEIN Spring 2022 Milan - CNMI Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop With this digital masterpiece by Anthony Tudisco, Philipp Plein creates an innovative dream experience, connecting with a fantasy world, lostMore
PHILIPP PLEIN Spring 2022 Milan - CNMI
Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04
Visit our Shop: https://www.fashionchannel.shop
With this digital masterpiece by Anthony Tudisco, Philipp Plein creates an innovative dream experience, connecting with a fantasy world, lost in the universe.
Philipp Plein is feeling bullish as his company springs back from COVID-19, with plans to open a 15,000-square-foot showroom in Milan, and eight new licenses.
Plein’s sneakers, displayed like glittering treasures from an Egyptian tomb on the roof of the new building, will generate around 70 million euros in turnover this year, he said.
That’s about 30 percent of the brand’s revenue, which is set to be in excess of 200 million euros.
The designer and businessman believes his new, omnichannel focus is paying dividends, too, with half of all sales now coming from online, and more than 20 million euros of that driven by Farfetch alone.
The designer claimed his men’s wear collection is consistently one of the top performers on the site.
Physical stores are still a big part of the strategy, though, and Plein plans to open a total of 27 stores by the end of 2021.
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