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This law might be making skin cancer worse
DescriptionAustralia is the skin cancer capital of the world, but you won’t see many Australian sunscreens on social media. This is due to a ban on "paid" testimonials, which hugely impacted unpaid content too. We now have more biased sunscreen reviews, Australians are making less informed health choices, and it’s become harderMore
Australia is the skin cancer capital of the world, but you won’t see many Australian sunscreens on social media. This is due to a ban on "paid" testimonials, which hugely impacted unpaid content too.
We now have more biased sunscreen reviews, Australians are making less informed health choices, and it’s become harder to fight skin cancer and misinformation.
The TGA plans to keep this unchanged. Their survey is open until September 3: https://beautyscicomm.com/tga-survey - how to fill it in at 18:00
0:00 "Paid" testimonial ban
Why it doesn’t work for sunscreens:
2:03 Sunscreens don’t have the issues the ban targets
3:07 The ban hasn’t just impacted “paid” testimonials
Impacts of the ban
3:48 More biased reviews with no negative opinions
5:13 Less unpaid sunscreen content
6:16 Less informed sunscreen choices
8:02 Australians are using products that aren’t as suitable
9:01 Harder to fight skin cancer and misinformation
10:15 Role modelling, save public health campaign funds
11:35 Competing algorithmically with anti-sunscreen and pro-tanning
12:41 Sunscreen reviews can fight anti-sunscreen misinformation at scale (via "bypassing")
14:05 What can we do?
14:55 The TGA’s reasons for no change
17:15 Public consultation is open!
18:00 How to fill in the survey
Article version: https://beautyscicomm.com/sunscreen-testimonial-ban/
Infographic summary: https://www.youtube.com/post/UgkxVJmmwEW9PeXbYyhaBknxdncwHnTR3bj0
Influencing Sunscreen Use report: https://beautyscicomm.com/influ
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