GUCCI / ITALIAN FASHION / GIRLS DESIGNER GUIDES

The story of the House of Gucci. They mastered the art of branding, line extensions, retail experiences, and product licensing strategies. Italian designers have sailed forth from their native shores like the explorers of old to conquer much of the new world with their coveted treasures and shiny retail palazzos. They have infiltrated the dream factories of Hollywood and now their names are as ubiquitous on the red carpets as on the Milan runways. Born from humble beginnings in Florence’s 1921, Gucci’s first incarnation was a small, family-owned saddlery shop. Its focus was on leather goods for the fine horseman: saddles, boots gloves and saddlebags. Founder Guccio Gucci (1881-1953) was inspired by the luxurious luggage of travelling Parisians whilst living abroad and soon turned the business’s attention to fine leather goods with classic styling. Although Gucci organised his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially, Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction. To make sure you get all the news on Masters of Fashion and more sign up for FIB's weekly newsletter at; ▶NEWSLETTER: https://fashionindustrybroadcast.com/contact/ ▶TWITTER: https://twitter.com/fibcast ▶FACEBOOK: https://www.facebook.com/FashionIndus ▶INSTAGRAM: https://www.instagram.com/fibcast ▶PINTEREST: https://a