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is fashion really trying to sell us food right now??
Descriptioni predicted in another video that we’re going to start seeing the markers of luxury and status shift away from fashion and towards items that are actually becoming exclusive and unattainable - and apparently that's food now ☹️ influencers, brands and celebs are all using food as a prop to display wealth, to communicatMore
i predicted in another video that we’re going to start seeing the markers of luxury and status shift away from fashion and towards items that are actually becoming exclusive and unattainable - and apparently that's food now ☹️
influencers, brands and celebs are all using food as a prop to display wealth, to communicate luxury in a way that feels very French-revolution coded, and I think we need to be paying attention to this 👀
🫶 thanks sm for watching - pls like, comment and subscribe xx
substack comments from melaniebboulay on insta 💕
tiktok talking about Kardashian tablescapes: https://www.tiktok.com/@kfesteryga/video/7328919905720454406?is_from_webapp=1&sender_device=pc&web_id=7503879528164918786
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(pls note i only work with sustainability-focused brands!!)
⏱️ TIMESTAMPS:
00:00 hiii
00:53 dupe culture & changing luxury indicators
01:32 food as a status symbol online
02:20 why is the food trend so appealing??
02:59 BRIEF art history
03:57 (skip here) Hailey x Fila campaign
05:35 sensory marketing & online shopping
06:31 why are brands using sensory marketing more?
07:29 luxury fashion cafes & swee
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