Philip Auld - Retail is constant reinvention. Repeatedly, continually, consistently

On this episode of Westside People, Philip Auld, former CEO and Managing Director of Trent, talks about his journey in fashion and what fascinates him about the business. From the importance of working with like-minded, passionate people, to knowing immediately the success or failure of a product when put in front of a customer, to understanding the delicate balance of getting ‘first price, right price’. Philip shares the wisdom he’s collected over his many years with Westside and Trent. Shop the look: www.westside.com Follow Westside: https://www.instagram.com/westsidestores CREDITS: Guest: Philip Auld Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Recording Engineer: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram Senior Producer: Ruchi Sawardekar Junior Producer: Jyoti Chaurasiya Director & Video Editor: Jishnu Guha Recorded at The Indian Audio Company