How WGACA Sold a $25,000 Pair of Levi’s to Levi’s | The Holy Grail of Vintage Denim History

In this episode, WGACA Co-Founder Gerard Maione reveals the unbelievable true story of how What Goes Around Comes Around sold a pair of Levi’s jeans for $25,000—directly to Levi’s® themselves. This record-breaking sale landed in the Guinness World Records, marking one of the most iconic moments in vintage denim history. Since 1993, WGACA has been at the forefront of vintage luxury, vintage fashion, and authentic heritage denim, curating one of the largest and most diverse collections of vintage Levi’s jeans in the world. From rare washes to perfectly worn-in classics, from every shade to every size, WGACA continues to celebrate true craftsmanship and timeless American style for every denim lover. Whether you’re a collector, a vintage fashion enthusiast, or simply obsessed with great denim, this deep dive into WGACA’s history highlights why Levi’s remains one of the most influential brands of all time—and why vintage Levi’s will always be in demand. Shop Vintage Levi’s & more In-Store: 📍 WGACA SoHo Flagship – 351 West Broadway, New York, NY📍 WGACA Beverly Hills – 9528 Brighton Way, Los Angeles, CA📍 WGACA SoHo – 113 Wooster St, New York, NY Explore pre-loved, archival, and rare finds that define vintage luxury. Shop more vintage designer pieces, and iconic fashion staples online or in-store.