Jacob Arabo And Luca Soprana On The Jacob & Co. Astronomia Tourbillon

Not for nothing is Jacob Arabo, founder of Jacob & Co., known for his jewelry and also for his diamond-set high jewelry watches. He's also famous for having been the first to mine the intersection between high luxury and pop culture, and though celebrities have been an appendage to luxury marketing for as long as there have been celebrities, it was really Jacob who was responsible for making luxury watches aspirational for pop music celebrities and their fans – as well as for film stars, supermodels, and other major media figures. Over the last 10 years, however, he's also moved into horology in a more technical way, making mechanical timepieces featuring unusual complications that really do manage to be dramatically different from what anyone else is doing. For the full story, go to https://www.hodinkee.com/articles/jacob-and-co-astronomia-tourbillon-jacob-arabo-luca-soprana