‘BEAUTY IN MIND’ - ANN DEMEULEMEESTER AUTUMN / WINTER 2022 CAMPAIGN SHOT BY ALAN SCHALLER

BEAUTY IN MIND “If you look at black and white pictures all you need to understand is right there: a silhouette, a contrast, a mood. It’s the essence. “ - Ann Demeulemeester Ann Demeulemeester has chosen Alan Schaller, icon of contemporary black and white photography, to tell the story of the Fall Winter 22-23 collection. Antwerp, birthplace of the brand, is the exceptional location of the shooting. With his distinctive monochrome eye, Alan Schaller is catching the spirit of the new iconic pieces of the Maison in the Flemish city. The special context reflects and enhance the brand’s values and codes with a connection that is as perceivable as real. Because Schaller’s photography captures what is in the present moment, in the very instant with a unique deepness. It is an intuitive language made up of geometries, contrast and equilibrium, movement and freedom. The shots reveal a dialogue full of emotions and tensions, light and shadow, male and female, internal and external, from which beauty emerges strong and sensual reflecting affinities, understanding and acceptance. The artistic collaboration between the fashion house and the street photographer arose spontaneously in virtue of a shared aesthetic. Alan Schaller’s poetic style, with peaks of drama, but spontaneous and simple is deeply in line with the graceful, sophisticated but intense and honest one of Ann Demeulemeester. ALAN SCHALLER Alan Schaller is a London-based photographer who specialises in b/w street photography