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MAX MARA Resort 2024 Stockholm - Fashion Channel
DescriptionMAX MARA Resort 2024 Stockholm - Fashion Channel From sheer smock dresses and floral crowns to folkloric references and Scandinavian minimalism, Max Mara’s new Resort collection reimagines summer romance with a Nordic twist. Presented at Stockholm’s iconic City Hall—home to the Nobel Prize ceremony—the show paid tribuMore
MAX MARA Resort 2024 Stockholm - Fashion Channel
From sheer smock dresses and floral crowns to folkloric references and Scandinavian minimalism, Max Mara’s new Resort collection reimagines summer romance with a Nordic twist.
Presented at Stockholm’s iconic City Hall—home to the Nobel Prize ceremony—the show paid tribute to Swedish author Selma Lagerlöf, the first woman to win the Nobel Prize in Literature and a symbol of feminist and cultural heritage.
On the runway: crochet dresses, soft fringe, monochrome tailoring, and reinterpreted boxer shorts.
In the front row: Lily Collins, Demi Moore, Amy Adams, Leonie Hanne, and more, fully immersed in the festive spirit of a modern Midsommar.
#MaxMara #Resort2024 #Stockholm #FashionChannel #MidsommarVibes #SelmaLagerlöf #ScandiStyle #RunwayMagic
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