How Roger Federer Became the Face of Rolex

It's hard to think of Rolex without Roger Federer coming to mind. The tennis legend, now in retirement, has been a Rolex Testimonee (ambassador) for nearly two decades. But his journey there was not as easy as you may think. This is how Roger Federer become the face of Rolex. SUBSCRIBE: https://www.youtube.com/@watchalexander TWITTER: https://twitter.com/alexanderxg Sources included in the video. 0:00 Introduction 1:45 Roger's Early Career Attitude 4:15 The Aesthetic of Roger 4:45 Roger's Personal and Public Evolution 7:25 Roger & Maurice Lacroix 8:25 Roger & Rolex 10:15 Conclusion Business Email: archibaldsocial@gmail.com Tags: #tennis #business #luxury