#FashionsFutureDesigners interview SAMSON LEUNG for #ODDAdigital

Inspired by his family’s work in the film and entertainment industry, #SamsonLeung has always incorporated narratives and moving images into his work. Below, the London-based designer shares his favorite piece, speaks on the core values of his ideal consumer and his dream celebrity collaboration. From the initial conceptualizing of collections to innovative packaging design, for #Leung, storytelling is key to the fashion experience. He isn’t afraid to experiment, either - the artist has previously envisioned the future of fashion as gunk-wear by implementing slime design in his final #CentralSaintMartins collection in 2018. This time around, to complete his Masters degree, #Leung expresses his dedication to his craftsmanship by playing with structure, form, and fabric. Frames were boxy and often full of movement, outerwear was cover-stitched, and overall layered with soft, subdued utilitarian shades with aluminum staples as the closure detail.