BMW Concept i4 in a short video

Ukrainian Fashion Week introduces the innovative collaboration of BMW Ukraine with the legendary art-director and digital artist - Jon Emmony that created his own vision of BMW Concept i4 in a short video. Jon Emmony paid special attention to certain design elements of the car. Its shapes, lines, and textures are transformed into surreal, abstract sculptures, translating it all into the space of digital art. Adding artificial intelligence algorithms to the video creation process further blurs the lines between art and reality, creating a dreamy stream of visual images.