176. See Now, Buy Now: How Lagos Is Rewriting Fashion Week

Cassandra Napoli, WGSN’s head of consumer forecasting, speaks with Omoyemi Akerele, founder of Lagos Fashion Week and executive director of Style House Files, a Lagos-based agency supporting fashion and textile creatives through talent discovery, market access, skills training and advocacy. Together, they explore the forces shaping Nigeria’s fashion scene, from its young population and growing cultural influence to the craft traditions passed down through generations. Omoyemi explains why Lagos Fashion Week avoids the word “trend” and champions fashion made to last. She discusses the see-now, buy-now model, designers to watch and the creative exchange between fashion, music and film. The conversation also explores how designers are transforming fast-fashion waste into new work and what Nigeria’s youth boom could mean for fashion’s future. Discover how Lagos is shaping a more culturally connected and resourceful future for fashion.