Kristen Naiman of TheRealReal Talks Catching Fakes and their Superfake Store

Full 76MIN episode on Patreon: https://www.patreon.com/thecuttingroomfloor The RealReal is redefining luxury for a new generation. As the world’s leading platform for authenticated resale, it’s shifting the way we think about fashion, value, and circularity. In June 2024, the company opened a "fake" RealReal store in Soho that was a provocative and unique brand activation of its own kind. In the full Patreon episode, Recho sits down with Chief Creative Officer Kristen Naiman, to discuss her vision for The RealReal, the importance of catching fakes, and the innovations behind building a resale company at scale. PS. Take 20% off your next purchase using a special code at the end TT: https://www.tiktok.com/@tcrfff IG: https://www.instagram.com/omndi