Super Duper Hats winner of Who is on Next? - Uomo 2013

A performance that sees the hat used to narrate an instinctive quest for freedom. Inspiration is taken from the felt hats worn by Gandy dancers, the American railroad workers who would synchronise their work by singing, with carefully timed movements in a sort of collective dance. The idea is to bring back the appeal of those hats with their worn look, faded by sun and work, but symbols of those unique songs of freedom. "The special event we are working on", say SuperDuper Hats, "is a performance that will launch the second leg of our journey that consider the hat as the means for presenting instinctive research on freedom". Over the past several seasons, the Fondazione Pitti Discovery has been committed to creating opportunities for new fashion talents and for those who work with fashion's materials combining them with other artistic and aesthetic experiences. SuperDuper Hats - the "child" of Matteo Gioli, Ilaria and Veronica Cornacchini - is the fruit of "ideas of the moment" combined with traditional workmanship, almost lost because of mass-produced goods. Video by STUDIOQUAGLI.COM Music composed by Ghiaccioli e Branzini Vocals _Piero Giosuè Model_Vito Infante