TRANSFORMERS: ED MEXICO - Alberto de Conti on "The Role of Chemicals in Denim"

Alberto De Conti began his career working on enzymatic applications for textiles in biotech labs in Milan, Vienna and Berlin to then join the R&D group of Levi Strauss & Co. After years spent in product development and management, he became Global Director of Business Development & Innovation and led the development and implementation of global breakthrough product and innovation strategies for the Levi’s® brand. Alberto has been devoting a significant part of his career to developing and implementing responsible chemistry as a creative ingredient for denim and fashion brands and retailers. He currently heads the Fashion Division at RUDOLF GROUP where he also leads company-wide marketing efforts in response to evolving market dynamics.