The Original Product – Closed Denim Campaign Men's Version

Not much has changed. And why would it? Closed designs have always been defined by their details. The Fly Label. The X-Pocket. The Sacrum Cut. Signatures that have remained part of the brand's identity for decades. For this campaign, denim pieces from the Closed archive were photographed alongside the Autumn/Winter 2026 collection. The difference is hard to see. Some things simply don’t date. Closed. The Original Product. www.closed.com Campaign Credits: Directors: Mel Karch & Hanna Bluethmann DOP & Edit: Hanna Bluethmann Talents: Lea Seelenmeyer & Paolo Busti Styling: Elke Dostal Styling Assistant: Emilia Heitmann Hair & Make-up: Anna Neugebauer & Dennis Brandt Hair & Make-up Assistant: Emma Bombosch