Making of the Selfiebration Machine

Old Navy is throwing a birthday ‘selfiebration’ to remember, featuring a one-of-kind wish-granting, balloon billboard. The 15-foot tall, selfiebration billboard is made up of almost 1,000 balloons that expand in real time to form a personalized, physical “balloon selfie.” For more information, check out http://oldnavy.com/selfiebration