From Viral Nail Trends To Beauty Innovation: Inside Essie With Melanie Ioanna

What makes an iconic beauty brand stand the test of time? In this episode of Nailing It, we’re joined by Melanie Ioanna, senior vice president of Essie, to uncover the story behind one of the world’s most recognisable nail brands. From the inspiration behind cult-favourite shades and the art of naming colours to predicting the next big nail trends and creating products that solve real consumer problems, Melanie shares what it takes to lead a global beauty powerhouse. As we get our nails done, we also chat about her 15-year career at L’Oréal, how the decision to move to New York changed everything, why social media is reshaping the beauty industry and the reason today’s consumers are looking for more than just a great product. Plus, we dive into the trends dominating this season – from butter yellow and glass nails to chrome finishes, glazed effects and the return of metallics – along with a quick-fire round revealing Essie’s most underrated shades, ultimate reds and the launches to have on your radar. Don’t forget to like, comment and subscribe for more conversations with the people and brands shaping the beauty industry. Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup With Thanks To The Broadway Residences | https://thebroadway.co.uk/ AD Bordeaux | https://www.boots.com/essie-nail-lacquer-50-bordeaux-13-5ml-10157024 Sheer Fantasy | https://www.boots.com/essie-gel-couture-sheer-fantasy-10342276 Drip Drip | https://www.boots.com/gel-by-essie-ge