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Maje Spring Summer 2016 Campaign
DescriptionMAJE SPRING - SUMMER 2016 CAMPAIGN #SummerInMaje She arrived one morning in spring and wanted to be able to discover Marfa by herself. The desert overtaken by art, the air alive with novelty, Donald Judd, concrete arches, trailers here and there. She was surrounded by girls with crazy outf its and angelic expressioMore
MAJE SPRING - SUMMER 2016 CAMPAIGN
#SummerInMaje
She arrived one morning in spring and wanted to be able
to discover Marfa by herself. The desert overtaken by
art, the air alive with novelty, Donald Judd, concrete
arches, trailers here and there. She was surrounded by
girls with crazy outf its and angelic expressions with their
embroidered clothes.
She felt free there, free to drive to Los Angeles and
discover something other than palm trees. Free to marvel
at the rays of sunlight hitting the faded pink motels
along her route, to be inspired by the colours, the vast
expanses, the endless sky.
She settled in a mid-century modern house, the sharp
architecture opposite the city’s nonchalance and she felt
herself there. She had fun mixing up her Maje wardrobe:
romantic dresses and finely crafted belts, leather and
topstitching, offset sleeves and fringed knit.
Relaxed and curious, Bohemian and elegant always on the lookout
for what could extend her summer indefinitely.
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