Jess Kimura & Berenice Wicki on Progression, Burton & the Evolution of Snowboarding | CultureCast

Progression is shaped by where you come from — and where you choose to go. Recorded at the LAAX Open 2026, this CultureCast conversation brings together Jess Kimura and Berenice Wicki, a local LAAX rider and Burton team athlete. Filmed at the Burton flagship store in LAAX, the discussion explores: • Berenice’s progression as a professional snowboarder • Growing up and riding in the LAAX environment • Inspiration and influence in her riding style • How snowboarding has evolved over the years • The story and messaging behind the latest Burton snowboard releases Blending athlete insight with brand heritage, this episode reflects on how snowboarding continues to evolve — through new equipment, new generations, and riders who stay connected to the roots of the culture. CultureCast is Zalando’s long-form conversation series recorded at the LAAX Open 2026, exploring progression, innovation, and the people shaping modern snowboarding. Presented by Zalando --- Zalando is one of Europe's largest online shops: we have clothing, shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. www.zalando.com Follow us on Instagram: https://instagram.com/zalando Follow us on TikTok: @zalando