Is That Influencer Real? The Rise of AI in High Fashion

In this episode, we dive deep into the latest aesthetic taking over the algorithm: Tuscan Mum. We explore everything from why Bella Hadid is channelling this 90s-inspired look to the "creepy" new boundary of AI in high fashion. We reveal the surprising connection between micro-trends dying out and the rise of hyper-real, undisclosed AI models in the Australian fashion industry. GET YOUR FASHION FIX: Follow us on Instagram & TikTok: @nothingtowearpod Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Hosts: Lucinda Pikkat & Tamara Holland Producer: Ella Maitland Audio Producer: Jacob Round Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast. TIMESTAMPS: 00:00 - Are we being served AI influencers? 00:43 - The death of the Micro-Trend 00:53 - What is the "Tuscan Mum" aesthetic? 01:30 - Iconic references: Gabby Solis and Jessica Alba 03:00 - Prada’s creepy bird-human hybrid campaign 04:35 - The Hansen and Gretel AI controversy 06:10 - The importance of AI transparency in fashion 07:25 - Why Prada missed a major AI statement