Why Chanel No. 5 Still Relies on This One French Farm | WSJ

For six generations, the Mul family has harvested the May roses that give Chanel No. 5 its signature scent. While neighboring farms disappeared, their partnership with Chanel helped preserve a century-old legacy. Today, patriarch Joseph Mul still works the fields alongside his family. Together, they balance a century of agricultural knowledge with new techniques to adapt to the modern world. 0:00 The perfume capitol of the world 0:56 The Mul family 2:43 Partnership with Chanel 4:38 The Lessons passed down 5:38 Modern challenges 6:56 The next generation WSJ's Family Secrets goes behind the scenes of long-standing family-owned businesses, to learn how and why multi-generational leadership has been the key to their success. #Chanel #Perfume #WSJ