The Man Who Spent Five Hours a Day Getting Dressed

George "Beau" Brummell had no title, no business and no trade. He never designed or made a single garment. For about sixteen years in Regency London he was nevertheless the man every fashionable Englishman was copying, and menswear has looked more or less the way he left it ever since: wool instead of silk, cut instead of embroidery, almost no colour at all. This episode covers where he actually came from, the five-hour dressing ritual that men of rank came to watch, what he genuinely changed about men's clothes, and the quarrel with the Prince Regent that ended him. It also looks hard at how much of the Brummell legend holds up, including a coat in a London museum that is widely described as his and that the museum itself will not attribute to him. Prefer to listen? The Fashion Memoir is also on Spotify: open.spotify.com/show/5hAxuFR05MaeT2dRuDkJSZ ------------- Watch our other videos: https://www.youtube.com/playlist?list=PLM3OqLHVo6eGkl86dsCJlWdQg9UNuNoWm https://www.youtube.com/playlist?list=PLM3OqLHVo6eH5hSfUOdjVzGLZxfJOKbeG -------------- 💬 Which fashion icon should we explore next? Let me know what you think in the comments. 👍 Like, 🔔 subscribe, and click the bell so you never miss an icon. https://www.youtube.com/@TheFashionMemoir ✨ Remember: in fashion as in life, be fearless and fabulous — this is The Fashion Memoir.