Tania Edwards Of Collectability On The Rise Of Patek Philippe | Hodinkee Radio

We are joined by Tania Edwards, Co-Founder of Collectability and former employee of Patek Philippe. Her extensive knowledge of Patek, as well as her many years of experience in its marketing department, make her a bona fide expert when it comes to the brand's heritage, evolution, and watchmaking. On this episode of Hodinkee Radio, we talk about the history of Patek through the 80s and 90s, how the brand's identity and marketing campaigns have evolved to today, and her thoughts on vintage and modern Patek watches (including the Cubitus Collection, of course). Check out the full article here: https://www.hodinkee.com/articles/tania-edwards-of-collectability-on-the-rise-of-patek-philippe Chapters: 00:00 Intro 01:21 How Tania Edwards Got Personally And Professionally Involved In Patek Philippe 04:32 The Perception Of Patek In The 1980s And How It Changed 09:07 Working At Patek In The 1990s And The Launch Of Affordable Options 15:51 The Development Of Patek's Legendary Marketing Campaign 21:00 Steps That Led To The Evolution Of Patek In The 1990s 23:56 Tania's Observations About How Patek Has Evolved From The 1990s To Today 27:46 The Patek Philippe Cubitus, As It Is Relevant To The History Of The Brand 30:40 Comparing Initial Reactions To Historic Patek Watches Vs. Today's Cubitus 33:18 Tania's Thoughts On The Cubitus Collection 36:04 Tania's Favorite Patek References 40:03 Wrist Check 44:17 Smaller/Lady's Watches In Patek's Catalogue 48:36 Anything To Be Excited About Coming Fr