I'm a formulator- these K-Beauty trends are SCAMS

Shop mimmua and get 30% OFF Black Friday + Extra 5% OFF! https://linktr.ee/mimmua_marlenastell As a cosmetic formulator, I'm breaking down which K-Beauty trends are backed by science and which are pure marketing hype. Here's some of my favorite ingredients to look for in skincare: ❤️Niacinamide: Reduces pores, controls oil, brightens skin, strengthens barrier. Works for all skin types. ❤️Retinol- increases cell turnover, reduces wrinkles, fades dark spots, smooths texture. Anti-aging powerhouse. ❤️Vitamin C- Brightens skin, fades hyperpigmentation, boosts collagen, protects against free radicals. ❤️AHAs (Glycolic/Lactic Acid)- Exfoliates dead skin cells, brightens, smooths texture, fades dark spots. ❤️Peptides- Stimulates collagen production, firms skin, reduces wrinkles, improves elasticity. Anti-aging support. ❤️Ceramides- Repairs skin barrier, locks in moisture, prevents water loss, soothes irritation. Essential for barrier health. ❤️Turmeric- Reduces inflammation, calms redness, brightens skin, fights acne. Natural anti-inflammatory and antioxidant. 📌 TIMESTAMPS: 00:11- Trend 1: Excessive cute packaging 01:05- Trend 2: High impact actives 05:07- Trend 3: Exotic ingredient decks 06:40- Trend 4: 10 step skincare routine 07:47- Trend 5: Glass skin effect 08:40- Trend 6: Barrier repair and smoothing 09:40- Trend 7: One and done skincare #kbeauty #skincare #formulator #koreanskincare #beautyreview #mimmua #antiaging #matureskin #blackfriday #amazon 💋 MY BEAUTY BRAND