The Downfall Of Miu Miu?? (Lyst Q3 2025 Index Review)

The Q3 Lyst Index lands at an inflection point for fashion. The season reflects an unusual mix of moods, uncertainty for brands mid-transition, and clarity for those doubling down on what they do best. All but three brands in the table moved position this quarter, with the biggest swings coming from COS’s breakthrough into the top three, up four places since Q2, and Loewe sharply feeling the loss of Jonathan Anderson, moving down six spaces. Amid creative reshuffles and collection recalibrations, one thing feels clear: the brands winning right now are those who know who they are. Saint Laurent strides confidently into first position, for the first time. Where others rewrite their codes, Saint Laurent’s handwriting has only become sharper. The consistency of silhouette, slick sensuality, and unshakable confidence continues to cut through the noise. Searches for Le Loafer, Q3’s 2nd hottest product, rose an average of 66% month-on-month during the quarter. Priced at $1k, the shoe distills the Saint Laurent philosophy: refined, subtle, sophisticated. Is ‘Quiet Luxury’ still sustaining demand? The data shows simplicity and restraint continue to resonate with consumers seeking understated pieces across price points. Moving up four positions, COS becomes the world’s third hottest brand, with a 147% increase in searches this quarter. The COS chunky cashmere sweater, last appearing in Q4 2024, returns as one of this quarter’s hottest items. The style encapsulates the brand’s appeal