How to Create a Job For Yourself That Has Never Existed with the NFL's First-Ever Fashion Editor

If you've ever been told there's no clear path for the career you want, this episode is proof you can build the path yourself. Kyle Smith joins us as the NFL's first-ever fashion editor, a role that didn't exist until he created it. We get into how a scrappy Instagram account he ran during COVID, just posting tunnel fits for fun, became his literal proof of concept and landed him back at the league in a job title no one had held before. We talk about taking Joe Burrow to Paris for his first-ever trip outside the country and putting him in a backless Peter Do suit for Vogue World, a moment that generated $22 million in paid media value, why Hermès has quietly become an unofficial partner of the NFL tunnel, and his theory on why athletes, not influencers, are becoming fashion's most trusted tastemakers. We also get into his "what rooms do you want to be in" framework for getting dressed with intention, and his advice for anyone trying to build a career in a lane that doesn't exist yet. In this episode, we get into: * How Kyle became the NFL's first-ever fashion editor, and how a proof-of-concept Instagram account he ran during COVID turned into a job that didn't exist before he pitched for it * His path from working under celebrity stylist Karla Welch, to styling NFL Network hosts, to building the league's entire fashion strategy from the ground up * The story behind Joe Burrow's viral backless Peter Do suit at Vogue World Paris, and how the moment generated $22 million in pai