GANT Rugger | SS16 | The Rugged

Shot entirely in analog, this teaser film introduces the GANT Rugger Spring/Summer 2016 collection with a series of vivid imagery, rich colors, airy silhouettes and carefree attitudes – creating a beautiful dream-like experience. This is the very essence behind the collection – a subtle nod to the wild ones, those who are unafraid to experiment in order to create something beautiful. For more information visit: http://www.gant.com/gant-rugger