Turning Heads Around - BOUCHERON Quatre Collection for ODDA 29

Boucheron’s designs are not only monuments to the past, but they are also ornaments for the present. Their commitment to inno- vation, since their founding in 1858, ensures this. So does their focus on the artistic practices of Boucheron’s founder, Frédéric Boucheron. The present CEO, Hélène Poulit-Duquesne, credits him in her conversation alongside ODDA as, “a visionary jeweler who pushed the boundaries of his time, introducing unexpected materials and pioneering techniques in a very traditional industry.” Today, it is their experimental, yet classical, Carte Blanche High Jewelry which keeps this spirit alive, especially through a concen- trated focus on striking materials, contemporary techniques and innovative expressions for jewelry adornment. Each of these ele- ments is overseen by Boucheron’s Creative Director, Claire Choisne, who has been given room to reinterpret each of these MOs. Videographer SERGI PLANAS Photographer ALBERTO PELAYO Fashion Editor NAYELI DE ALBA Fashion Coordinator LOLA MAQUEDA Casting Director THEO SPENCER Models MAXIME LAVAL @M Management Models and TONI @Mademoiselle Agency Set Design TOOL STUDIO Make-up Artist ASMA NAFATI @Baci Management Hair Stylist NÉNÉ BARRY @Baci Management Nail Artist INES OKACI @Baci Management General Assistant TAMARA GUIRAO Fashion Assistants TARA FOURNERIE, GERARDO DIAZ and PAULA VALADEZ