Premium Jacquard Fabrics & Men’s Ethnic Wear from Kavarsa | Nishant Pataliya

In this exclusive interview, Nishant Pataliya, Founder, a jacquard fabric manufacturer from Kavarsa, shares insights into his business focused on premium men's ethnic wear. Specialising in high EPI (ends per inch) weaving using ultra-thin yarns, his company produces top-quality fabrics for kurtas, jackets, sherwanis, and more. Nishant discusses the unique selling point (USP) of their products, which lies in their superior weave density and premium finish, far above the low-cost, low-quality alternatives commonly found in the market. He also talks about the gradual shift towards sustainability, incorporating yarns made from recycled plastic bottles, jute, and bamboo into future collections. While the brand currently caters only to men, Nishant shares candid thoughts on why they are holding off on women’s wear for now. Topics covered: Premium jacquard fabrics for men's fashion Fabric weaving quality and USP Sustainable yarns and upcoming collection Market observations and design strategy