Gap store, Oberoi Mall, Mumbai

Bollywood star Ranveer Singh launched the first ever 6,000 sq. ft. store of American brand Gap at the Oberoi Mall in Mumbai. The new store is offering SS16 range for men and women apart from GapKids, and babyGap collections. Gap also partnered with Mumbai dabbawalas (tiffin service agents) to say #hellomumbai to the influential personalities from the city. This association led to a huge buzz on the social media with the brand garnering over 1000 Twitter and Instagram posts and over seven million impressions. Gap entered the country by partnering with Arvind, which aims to invest Rs 400 crores to spread the brand’s presence in India, with almost 40 stores over the next five years.