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Beauty in Inconsistency
DescriptionMonad London is a British label founded and led by designer Daniel Olatunji. Collections are crafted with a blend of precise tailoring and what Olatunji calls meticulous imperfection, and are exclusive to each retail partner. A graduate of Central Saint Martins, Olatunji’s own pursuit of perfection led him full circleMore
Monad London is a British label founded and led by designer Daniel Olatunji. Collections are crafted with a blend of precise tailoring and what Olatunji calls meticulous imperfection, and are exclusive to each retail partner.
A graduate of Central Saint Martins, Olatunji’s own pursuit of perfection led him full circle, now embracing a natural chaos in the details—aged fabrics, raw edges, mismatched details, and contrast hand stitching complement the structural construction of each piece.
The same consideration is applied to materials, working with handwoven or deadstock textiles from artisan makers and antique dealers, selecting the most compelling for each new piece.
Designs are "workwear" inspired—shirts, trousers, and tailored suits cut from hardy materials and worn by workers through the middle of the 20th century. These pieces were lived in by the people who wore them, developing a unique character over time that Monad London expertly reimagines in a contemporary light.
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