What No One Tells Women About Being the Breadwinner with GrandeLASH Founder| Over 50 and Flourishing

In this episode, I sit down with Alicia Grande, the CEO and founder of Grande Cosmetics and the powerhouse behind the number-one lash and brow serum in America for nearly 20 years. From building a beauty empire while staying grounded to navigating marriage, motherhood, and the judgment that often comes with female success, Alicia shares her story with a level of openness I know you’ll truly appreciate. This conversation is not just about beauty or business, it’s about identity, resilience, community, and what it really takes to flourish in midlife. 0:00- Intro: Meet Alicia Grande 1:16- The Importance of Calm and Zen After 50 6:18- Work Ethic and Character Building 9:59- Trade Show Strategy 11:07- Grassroots Marketing 13:11- Holiday Self-Care and Wellness Tips 17:43- Marriage and Gender Dynamics in Business 20:11- GrandeLASH Beginnings 32:34- Fighting Fake Products and Copycats 41:06- Product Line Expansion 43:43- Why Brows Need Their Own Formula 48:48- What Happens When You Stop Using Serum 50:09- COVID Success Story 55:24- Finding Community in Midlife 59:25- Traveling with Women: Building Sisterhood 1:00:33- Vulnerability in Business 1:06:17- JOMO: Joy of Missing Out 1:07:54- Dear Dominique: Lash Care After Extensions For more on Alicia Grande, follow her on: Instagram: https://www.instagram.com/ceoaliciagrande/?hl=en Facebook: https://www.facebook.com/alicia.grande.175156/ LinkedIn: https://www.linkedin.com/in/grandemedia Website: https://grandecosmetics.com Thanks