LPA's Founder, Pia Baroncini, On The Hardest Part Of Starting Her Brand | I Did It My OUAI | OUAI

Pia Baroncini’s taste in beautiful clothing is only one of the reasons we are so inspired by her. After starting the cult favorite clothing line, LPA, she manages to stay humble at home—and even offers to give us a quick peak at her life in LA. Tune in for part 1 of our self-starter Q & A where she gives us her take on how she deals with perfectionism, the biggest misconception about her and how growing up in a large family contributed to it all. Watch Pia Baroncini's nighttime routine here: https://www.youtube.com/watch?v=cuZVSkO7QvM And make sure to watch Pia help us pack period kits for those in need here: https://www.youtube.com/watch?v=qS13URufB-A&t=30s ----------------------------------------­----------------------------------------­--------------------------- The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed. Our shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty. We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation. Follow @theOUAI on social • OUAI on YouTube: https://www.youtube.com/theOUAI • OUAI on Instagram: http://instagram.com/theouai • OUAI on Snapchat: https://www.snapchat.com/add/theouai • OUAI on Facebook: