RAG & BONE AW 10-11 - Videofashion Daily

Founded in 2002, rag & bone had one very clear vision in mind: to make clothes that they and their friends would love to wear every day. With no formal fashion training, Brit transplants Marcus Wainwright and David Neville set about learning how to make jeans. They believed that denim represented the history, authenticity and fundamentals of classic work wear that they would strive to reflect in their designs. Guided by a strong British tailoring influence, rag & bone produces classic yet modern sportswear for men and women that is known for being understated and wearable. The designers employ a variety of traditional manufacturers and suppliers, who lend their superb workmanship and time-honored techniques to the collection, such as Martin Greenfield Tailors of Brooklyn, Norton & Sons of Savile Row and Waterbury Button, the oldest button manufacturer in the US. In 2006, rag & bone was selected as a finalist for the CFDA/Vogue Fashion Fund award and won the 2007 Swarovski Award for emerging talent in menswear, after also being nominated for that same award in 2006.