Balenciaga’s First Campaign by Pierpaolo Piccioli

Balenciaga’s first creative statement under Pierpaolo Piccioli centers on an enduring emblem, the Rodeo bag. Worn by Mona Tougaard amid the grandeur of Grand Siècle architecture, it captures a sense of effortless utility and refined allure, reflecting the Maison’s renewed vision of femininity through the lens of David Sims. Discover more on https://www.balenciaga.com/campaign-first