Selfridges Bright Young Things 2013 - Yeashin

Originally born and raised in South Korea, 24 year old Yeashin decided to base her life in London post graduating from the London College of Fashion in 2011, launching her own womenswear label, YEASHIN in the same year. YEASHIN's primary concept is derived from a mix of 60's England and traditional Korean outfits. The main focus, needless to say, is on the detail. Yeashin's aim is to design with deep thought and create something different to any other style. Yeashin was nominated for the 2013 Ones to Watch by Fashion Scout LFW and the BFC emerging talent award in 2012. In 2011 she won the WGSN Global Fashion Awards Most Creative Student Collection.