Sierra Leone National Team Kit | Official Paris 2024 Olympic Film | By LABRUM London

The campaign video for the Sierra Leone team kit at the Paris 2024 Olympic Games, shot in the motherland 🇸🇱 Designed in collaboration with @adidas, this vibrant blue and white kit, featuring a reimagined cowrie shell, symbolizes strength, resilience, and Sierra Leonean heritage. This collection is more than sportswear - it’s a tribute to the inspiring stories of Sierra Leonean athletes. Each piece carries a story of triumph, unity, and pride, connecting the athletes to their roots and showcasing their journey to the world. Good luck to team Sierra Leone! Creative Direction: @iamfods Styling: @suavobrazy DOP: @wizik_001 Edit: @harrydeadman